I started doing email campaigns a few years ago, and this year I have completely revamped my emails. As I was rewriting all of this, I thought, “What a pain in the ass.” Content creation is so time consuming, and honestly if this guide existed by another writer for photographers I probably would have bought theirs to avoid the headache. Writing all of these emails and formatting everything took me 4 weeks of solid, consistent effort. Hundreds of hours. My goal is that this guide will save you from having to create the content. Though I cannot help you with the formatting, it should speed up your process A LOT.
This originally started as a 1 year, 52 week email sequence, but I decided that 1 email a week was too much for my audience. I opted to make the trigger 14 days instead of 7, so that my clients are receiving 1 email every 2 weeks from me. That means this email drip will last me for 2 years!!
Depending on how my open rate goes, I may alternate the trigger from 14 - 28 days to keep it scarce enough for them to ‘want more.’ Want one email to go out each month? Well, then this will last you a lot longer than 1-2 years. Customize it for how you want to use it!!
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